The Merch Opportunity

To make a bold statement at launch, Complete FC needed more than just apparel—they needed a full-service partner. Their vision demanded:

• High-performance sportswear for gameplay

• Street-ready styles for fans and influencers

• Quick turnarounds for tight event timelines

• A creative partner who understood sport-meets-gaming culture

But with no internal team specializing in merchandise, design, or technical development, building from scratch wasn’t an option. That’s where Epicome stepped in.

Armed with a deep catalog of ready-to-customize silhouettes and cutting-edge 3D design technology, Epicome transformed a basic creative brief into a full visual direction. From suggesting the best logo applications per fabric—embroidery, heat press, premium print—to producing realistic mockups and final specs, Epicome handled it all.

The result? A key-in-hand solution that allowed Complete FC to launch fast, look professional, and deliver a brand experience as seamless as their hybrid vision. Stress-free. On-brand. On time.

Project Scope

Mirror-Embroidered FC Crest: Epicome produced detailed embroidery featuring Complete FC’s mirrored crest—a symbol of the brand’s dual identity in both football and e-gaming. This crest was applied across jerseys and lifestyle tops, reinforcing brand recognition on and off the field.

Hybrid-Inspired Color Blocking: Drawing inspiration from the crossover between digital and physical competition, Epicome introduced bold, gaming-influenced color blocking across the apparel line. These elements reflected the team’s energy and helped connect with both sports and e-sports audiences.

Complete Cup Jerseys: Custom tournament jerseys were designed specifically for the inaugural Complete Cup, combining breathable performance fabrics with heat-pressed logos and custom trim. The designs provided athletes with optimal mobility while elevating the look and feel of the event.

Lifestyle Streetwear Line: Beyond the tournament, Epicome developed a range of streetwear items—including oversized tees, hoodies, and techwear jackets—leveraging patch embroidery and tonal printing to create pieces that resonated with fashion-forward fans and influencers.

Event-Ready Logistics: Apparel was produced, packed, and shipped on a fast-track schedule to meet the timeline for the Complete Cup in Dubai. Epicome coordinated end-to-end logistics, including customs clearance and multi-location delivery.

The Epicome Advantage

Epicome stepped in with a catalog of over 100 ready-to-customize silhouettes, allowing Complete FC to skip lengthy development timelines and focus on what mattered most: fast execution and strong brand identity.

The collection included:

• Performance-ready tournament jerseys designed for on-pitch action

• Streetwear-inspired staples that resonated with both gamers and fans

• Branded merchandise tailored for engagement and visibility

Each piece was built from proven silhouettes and brought to life through Complete FC’s colors, logos, and a mix of premium decoration techniques—including embroidery, heat press, and high-impact prints.

How It All Came Together

Unlike traditional vendors offering basic blanks and generic prints, Epicome brought a design-first approach that helped Complete FC stand out—fast.

Here’s how the process unfolded:

• Style Selection
  Complete FC tapped into Epicome’s deep catalog of ready-to-customize silhouettes, including standout color-blocked designs—a signature Epicome advantage over plain, one-color basics.

• 3D Design Previews
  Using Epicome’s realistic 3D visualization tools, Complete FC saw exactly how their brand elements would come to life—accelerating decisions, minimizing revisions, and eliminating guesswork.

• Decoration Technique Selection
  Epicome offered a rich, mixed-media decoration toolkit—layering embroidery, heat press, appliqué, and tonal prints to create sophisticated, high-impact finishes. This was a key differentiator from traditional partners who often offer only flat screen printing or embroidery.

• Fit + Fabric Alignment
  Every garment was thoughtfully selected to match its function—breathable for athletes, elevated textures for fans. The brand’s aesthetic remained consistent across performance and lifestyle lines.

• Sampling + QC
  Decoration strike-offs and fit samples were refined through Epicome’s QC process, ensuring every item looked and felt premium.

• Production + Delivery
  With approvals locked, Epicome activated its vertically-integrated process—managing everything from production to customs clearance to event delivery.

By choosing Epicome, Complete FC didn’t just get apparel—they got a design partner with an eye for branding, a system for speed, and a catalog that made them look like a global player from day one. In a market full of cookie-cutter merch options, Epicome stood out by helping Complete FC stand apart.

IMPACT AND RESULTS

Elevated Brand Identity: Epicome’s ready-to-customize styles and advanced decoration techniques helped Complete FC solidify a bold, recognizable identity that seamlessly fused the worlds of football and gaming. Every garment became a wearable extension of the brand.

Event-Driven Visibility: The launch of the Complete Cup in Dubai, backed by Epicome’s premium apparel, drew attention from both sports and e-sports communities. Branded gear worn by players, influencers, and fans amplified visibility across digital and physical platforms.

Streamlined Expansion: By eliminating the need for in-house design and development, Epicome enabled Complete FC to launch quickly, meet event deadlines, and confidently scale apparel offerings. The efficient rollout supported future merchandising plans and brand growth.

Conclusion

Speed Wins
Epicome’s plug-and-play catalog enabled Complete FC to go from concept to execution—fast. No delays. No design bottlenecks. Just results.

Brand Consistency Is Everything
From jerseys to lifestyle gear, customization ensured Complete FC showed up with a unified, high-impact identity—on the pitch and on the street.

Real Partnership Drives Growth
Epicome wasn’t just a supplier—they were a strategic partner who helped Complete FC scale their vision and launch like a seasoned brand.